Email Marketing 101 Email marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility, too—people don’t give their email addresses to just anyone. Thinking about starting a company newsletter? Here are some tips to keep in mind. Make it easy to subscribe….
Read MoreMonth: August 2015
THE BIG VALUE OF YOUR DATABASE AND HOW TO MAKE THE MOST OF IT
Partnership Marketing: Using data as collateral So you’ve built a respectable sized database for your SMB. Now what? How do you use your database to leverage corporate relationships and media partnerships? A large and/or engaged database of prospects, customers and stakeholders can be an extremely powerful marketing tool if used correctly. When done right, SMBs can…
Read MoreLIST RENTAL COWBOYS. HOW TO DO IT RIGHT
List Rental – Ways To Avoid The Cowboys One of the big reasons why list renting or buying gets such a bad rep is because of many less than reputable list vendors vying to get your marketing budget. The fact is there are a lot of cowboys out there. Chancers with a few thousand dodgy contacts which may…
Read More8 KILLER TACTICS TO GROW YOUR EMAIL MARKETING LISTS
Email List Building The super clever folk over at Hubspot recently recently published a helpful set of tips to give small business the tools to grow their opted-in email lists. Here’s eight of our favorites: 1) Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward…
Read MoreTEN MUST-TRY SOCIAL MEDIA SOFTWARE TOOLS FOR BUSINESS
We love to offer ideas to our customers about new tools to try and one of the friendly chaps on the team suggested we share some with you too. There are soooo many tools out there now that its hard to choose just a few but, well, you gotta get started somewhere. Without further ado,…
Read MoreTOP FREE EMAIL MARKETING TOOLS FOR SMALL BUDGETS
Many popular email marketing software programs offer free trials, but few offer full-fledged plans that are completely free. Those that do typically limit the number of contacts to which you can deliver, though this should not be a problem if you’re just starting out in email marketing or have a small contacts list. Some email…
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