THE BIG VALUE OF YOUR DATABASE AND HOW TO MAKE THE MOST OF IT

Partnership Marketing: Using data as collateral So you’ve built a respectable sized database for your SMB. Now what? How do you use your database to leverage corporate relationships and media partnerships? A large and/or engaged database of prospects, customers and stakeholders can be an extremely powerful marketing tool if used correctly. When done right, SMBs can[…]

TOP FREE EMAIL MARKETING TOOLS FOR SMALL BUDGETS

Many popular email marketing software programs offer free trials, but few offer full-fledged plans that are completely free. Those that do typically limit the number of contacts to which you can deliver, though this should not be a problem if you’re just starting out in email marketing or have a small contacts list. Some email[…]