In today’s technological world, it seems that social media dominates everything, and it can be difficult for a company to stand out. Large companies, as well as smaller companies and entrepreneurs, are all over social media trying to gain the attention of customers. All of this can make it harder for the less social media-adept…
Read MoreMonth: April 2016
4 Simple Tips To Boost Your Content Marketing Results
Content marketing is an important component of every digital marketing strategy. It serves several purposes, such as: Building brand awareness Assisting in lead generation Giving the audience the information needed to make a purchase decision Pushing uncertain prospects to convert Attracting inbound links for SEO purposes Expanding your reach via social sharing While most companies…
Read More5 Exercises To Sharpen Social Media Skills
The only way to get better at something is to practice. In the social media marketing world, this is difficult; your campaign is a running experiment, forcing you to adapt as you go and feel the consequences of the tough lessons you encounter along the way. To solve this problem, here are some great exercises…
Read MoreTop 3 SMB Challenges And How To Solve Them
In the past few weeks, we have collaborated with the CMO Council in hosting a series of dinners with marketing leaders across the U.S. Recently we travelled to Seattle, the hub of a number of big technology and telecommunications companies, and were thrilled to have marketing executives share their time and their thoughts concerning business…
Read More3 Reasons Why Your SEO Strategy Is Not Working
The holy grail of executing a search engine optimization strategy is getting your page on the first page of Google’s search results. Even if you have an SEO plan in place, there is a strong probability that it is not achieving your desired results. There are numerous culprits for why your SEO strategy is flopping…
Read MoreEmail Marketing: 9 Best Strategies to Increase Lead Generation
1. Incentives Can Increase Open Rates:By including an incentive in your subject line, open rates can increase by as much as 50%! Examples of effective incentive-focused subject lines include, “Free shipping when you spend $25 or more” and “Receive a free iPod with a demo.” 2. 3 Typefaces or Less: Reducing the clutter in your…
Read MoreSocial Media Strategy: 7 Effective Strategies for Small Businesses
1. Set Measurable Social Media Goals How do you want social media to help your small business? Establishing these objectives will help set marks that can be tracked and measured, which will allow you to focus on winning strategies, and rapidly pivot as things change. Some common strategic social media goals and objectives include: Build Brand Awareness:Spread your…
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