Guest post by: Syed Omair Rehman, MBA, Marketing. As someone who has been involved in the Marketing field for more than a couple of years, I have seen a lot of good presentations and I have seen a lot of bad ones too. Often times, I have arrived at a meeting or presentation with a mindset…
Read MoreMonth: May 2016
Marketers That Don’t Know Their KPI Are In Trouble
Knowing KPI= $$ Are curious to know what happens when you don’t measure? HubSpot and Qualtrics recently published a report that was terrible for those who do not track their marketing performance. And unintentionally gives my theories of the significance of measurement! The study found among other things that 74% of companies that weren’t exceeding revenue goals…
Read MoreFacebook Likes Are Irrelevant
It’s time to choose love or unlike. Full disclosure: I “like” 326 brand pages on Facebook. Further disclosure: I actually don’t like how the majority of those 326 Pages are using Facebook. A passing glance shows that many of these Pages haven’t posted in several months, and much more haven’t made an engaging post much…
Read More3 Tips To Effectively Use Social Media
2016 should be a record year for social commerce. More than 59% of marketers believe that social commerce will be the fastest growing trend in the coming year. Leading social networks like Facebook, Twitter and Pinterest are producing different eCommerce features to help their users take advantage of this trend. If you run an eCommerce…
Read MoreWhat You’re Doing Wrong With Email Marketing
Things to Avoid While Creating Effective Email Marketing Campaigns Email marketers are on a continuously trying to generate maximum ROI and leads from their email marketing campaigns. With more and more readers viewing emails from smart devices — particularly on mobile — business need to rethink their tactics and tools to reach and engage their…
Read More3 Ways to Create Engaging Content for Boring Industries
There are specific industries that may be known as dull or ho-hum, however, many of these industries lead our economy in capital growth and demand. Insurance, finance, and telecommunications, for example, have rushed the marketplace with day-to-day products and services that each of us consumes. With such a viable opportunity to target the masses, how…
Read MoreThis Question Could Avoid A Social Media Mishap
There is an abundance of fear wrapped up in social media for brands. Fear from legal, compliance, leadership, sales, marketing, technology, you name it and they are all a little scared of it in some way. And I have learned through several conversations with people who want to do a good job at social that…
Read More9 Hacks To Get People To Open Your Emails
There is a reason email marketing has been around for so long – it works, if done correctly. No matter how strong your relationship is with your audience, your emails are still fighting for precious inbox attention. It only takes about three to four seconds for a person to decide whether an email is worth…
Read MoreB2B Social Media Marketing Plan Built For Success – 3 Step
Social media marketing is often overlooked or not planned properly. Many companies assume that social media is not an efficient way to market B2B products and services. The truth is that social media can be a great way to grow a B2B business, improve on branding efforts and generate leads as long as there is…
Read MoreFocus On Engagement, Not The Number Of Followers
These days, consumers are mostly using social media to express themselves and share content that is a direct reflection of their lives at that specific moment. Social platforms are now a tool for making and connecting with friends as well as a source for getting attention. All of this is accomplished through relationships and dialogue…
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