SMBs

13 Digital Must-Haves For SMBs

Create A Website This is obvious but let’s start at the beginning. For nearly all businesses, having a digital storefront in the form of a website is required. But it’s more than just having a site, though. There is a lot that goes into making a website top quality. Many of the next thirteen points[…]

Email Campaigns

4 Strategies To Reduce Churn With Email Campaigns

Churn is your arch-nemesis. And it’s hurting your profits. Research shows that “80 percent of your company’s future revenue will come from just 20 percent of your existing customers.” So, your team must focus on satisfying customers and ensuring they gain value. To keep e-commerce consumers in the sales cycle, create email campaigns that engage[…]

SEO

Why SEO Is More Effective Than Traditional Advertising For Sales

When it comes to sales, too many companies are acting like it’s the 20th century, while behaving like it’s the 19th century. They forget that the Internet is now a crucial part of today’s economy. They forget that their competition is probably utilizing sites like Google, Bing, Yahoo, and YouTube to take their business to[…]

social media influencer

Social Media Influencer Profiles: Leo Widrich

Leo Widrich is the co-founder and COO of Buffer, a company that prides itself for being a, “Smarter way to share on Twitter and Facebook.” Within 8 months of Leo joining the team at Buffer, users went up by 25,000. Besides sharing advice on the Buffer Blog, Leo also writes for publications like Fast Company.[…]

social media influencer

Social Media Influencer Profiles : Oli Gardner

He became a marketer the day he started Unbounce. As early pioneers in the realm of content marketing, his goal was to position Unbounce as the global leader in everything related to landing pages and how to deliver high-converting and delightful marketing experiences. He once said, “Does this mean I considered legally changing my name[…]

social media influencer

Social Media Influencer Profiles: Richard Lorenzen

As a serial entrepreneur and investor, Richard Lorenzen has built and sold multiple online media properties. Currently Richard Lorenzen is CEO of Fifth Avenue Brands, a public-relations firm in New York. He is also known for his work as a public speaker, and philanthropist. He speaks nationwide on entrepreneurship and has been featured on Fox[…]

social media influencer

Social Media Influencer Profiles : Angie Schottmuller

Edutainment at its big-80’s-hair best, Angie cleverly translates complex concepts into fun, actionable insights. Recognized by Forbes and Entrepreneur as a “Top Online Marketing Expert to Follow,” she’s known for empowering attendees with cutting-edge strategies, free “power tools” (templates, scorecards, code snippets, etc.) and tactical takeaways that’ll catapult your team and marketing to the next[…]