Keeping track of all the most effective social media techniques can be dizzying. There’s no golden rule or master trick that works across all platforms. Even if there were, it would probably be outdated in a month. Why? Because effectively using social media requires Rubik’s Cube-like logic. There are so many different platforms to keep…
Read MoreAuthor: Iceni Team
Ten Strategies To Simultaneously Build Your Email List And Generate Leads
Think email marketing is gone? Think again. Last year alone, 44 percent of email recipients disclosed to making a purchase based on a promotional email they received. Email is one of the most personal, customizable forms of online marketing. And it works. As smart marketers and small business owners, we’re always looking for better ways…
Read MoreSix Reasons Why Your Company Should Be Podcasting
Want to increase your marketing power? If you haven’t considered podcasting yet, NOW IS THE TIME. From advertising, content marketing, to video marketing, there are so many ways you can harness the advantages of what podcasting can do for your business. When used correctly, podcasting can have major benefits for your business. It makes sense…
Read MoreAre You Missing this Key Driver of Social Media ROI?
Attribution problems are likely the most significant barrier to social media ROI in the market today. The reality is that social media does a great job of starting the conversation, but many times it isn’t the “last” place someone searches before making a purchase. Therefore, there are several sales that social media influenced that go…
Read More3 Simple Steps To Grow Your Email List
How many people walk into your office or store each day? What about your social media pages or website — how many people visit you there? Smart businesses know the importance of staying in touch with new and potential customers. And while there are a number of channels you can use to stay connected, no…
Read More5 Content Marketing Tactics Amplified With SEO and Social Media
In today’s age of ubiquitous connectivity, many small businesses have implemented a variety of digital marketing efforts to attract new customers and increase overall sales. Unfortunately, results can vary significantly because tools are only as good as the expertise of the person using them. The temptation to make use of up and coming trends can…
Read MoreSmall Business Websites: Don’t Make These 6 Common SEO Mistakes
Small business owners need to be well versed in SEO to get maximum traffic to their websites. Here’s how to get started. In the last decade plus that I have had the opportunity to work in the search engine optimization (SEO) industry, I have been fortunate enough to come into contact with many small business owners looking…
Read MoreSales Enablement
Services at Iceni Marketing The experts at Iceni are on hand to help our clients achieve their branding and lead generation goals. We offer a array of services and look forward to collaborating with you on your next marketing or PR project. Iceni Services Include: Podcast Production Social Media Marketing Email Marketing Events Marketing Content Marketing Digital PR…
Read MoreMarketing & Brand
Services at Iceni Marketing The experts at Iceni are on hand to help our clients achieve their branding and lead generation goals. We offer a array of services and look forward to collaborating with you on your next marketing or PR project. Iceni Services Include: Podcast Production Social Media Marketing Email Marketing Events Marketing Content Marketing Digital PR…
Read MoreEvents & Community
Iceni Marketing and our sister brand, The HR Gazette, works with major events around the globe to promote business summits, conferences, and workshops. Our network is made up of media, corporate and association partners keen to work together to spread first-rate industry content to a collective audience of millions of B2B decision makers through in-person…
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