We’ve all heard the saying “content is king.” Content is obviously the main component of a great blog. But with so much content being added to the web every day, you need to put in a little additional effort to get your post seen by your audience. This is where technical best practices play an…
Read MoreAuthor: Marketing Team
6 Persuasion Techniques To Boost Your Digital Marketing Strategy: PART 3 of 3
To master persuasion is like sitting on a gold mine. Having the ability to convince your customers to buy your products or services is key and now you have the chance to take advantage of some of the most powerful persuasion techniques that have been tested and proved through time and apply them to your…
Read More6 Persuasion Techniques To Boost Your Digital Marketing Strategy: PART 2 of 3
To master persuasion is like sitting on a gold mine. Having the ability to convince your customers to buy your products or services is key and now you have the chance to take advantage of some of the most powerful persuasion techniques that have been tested and proved through time and apply them to your…
Read More6 Persuasion Techniques To Boost Your Digital Marketing Strategy: PART 1 of 3
To master persuasion is like sitting on a gold mine. Having the ability to convince your customers to buy your products or services is key and now you have the chance to take advantage of some of the most powerful persuasion techniques that have been tested and proved through time and apply them to your…
Read MoreThe Benefits of a Podcast as a Marketing Tool
There are very many benefits of a podcast as a marketing tool. Podcasting is a great way to connect with customers, clients or prospects on a personal level. By giving the listener the opportunity to hear a human voice behind your words, the content becomes more immediate and persuasive. Therefore, podcasts can be a key…
Read MoreHow To Make Your Business More Mobile Compatible
In 2014, we passed the mobile tipping point. There are now more people who own a mobile device in the world than a desktop computer. And that gap is growing fast. Americans spend more than 60 percent of their online time on a mobile device today (Comscore 2015). These numbers are important for your business….
Read More13 Digital Must-Haves For SMBs
Create A Website This is obvious but let’s start at the beginning. For nearly all businesses, having a digital storefront in the form of a website is required. But it’s more than just having a site, though. There is a lot that goes into making a website top quality. Many of the next thirteen points…
Read MoreWhy SEO Is More Effective Than Traditional Advertising For Sales
When it comes to sales, too many companies are acting like it’s the 20th century, while behaving like it’s the 19th century. They forget that the Internet is now a crucial part of today’s economy. They forget that their competition is probably utilizing sites like Google, Bing, Yahoo, and YouTube to take their business to…
Read MoreSocial Media Influencer Profiles: Leo Widrich
Leo Widrich is the co-founder and COO of Buffer, a company that prides itself for being a, “Smarter way to share on Twitter and Facebook.” Within 8 months of Leo joining the team at Buffer, users went up by 25,000. Besides sharing advice on the Buffer Blog, Leo also writes for publications like Fast Company….
Read MoreSocial Media Influencer Profiles : Oli Gardner
He became a marketer the day he started Unbounce. As early pioneers in the realm of content marketing, his goal was to position Unbounce as the global leader in everything related to landing pages and how to deliver high-converting and delightful marketing experiences. He once said, “Does this mean I considered legally changing my name…
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