Knowing KPI= $$ Are curious to know what happens when you don’t measure? HubSpot and Qualtrics recently published a report that was terrible for those who do not track their marketing performance. And unintentionally gives my theories of the significance of measurement! The study found among other things that 74% of companies that weren’t exceeding revenue goals…
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Top 3 SMB Challenges And How To Solve Them
In the past few weeks, we have collaborated with the CMO Council in hosting a series of dinners with marketing leaders across the U.S. Recently we travelled to Seattle, the hub of a number of big technology and telecommunications companies, and were thrilled to have marketing executives share their time and their thoughts concerning business…
Read MoreWhy Your Small Business Needs A CRM
CRM software is not new. Yet a surprisingly large number of small companies are late to adopt the technology. Many clients we work with have been cautious about jumping into a Sales and Marketing approach which centres around a CRM because they have a perception that the tools available would be too complicated and/or out…
Read MoreEMAIL MARKETING: THE BASICS
Email Marketing 101 Email marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility, too—people don’t give their email addresses to just anyone. Thinking about starting a company newsletter? Here are some tips to keep in mind. Make it easy to subscribe….
Read MoreTHE BIG VALUE OF YOUR DATABASE AND HOW TO MAKE THE MOST OF IT
Partnership Marketing: Using data as collateral So you’ve built a respectable sized database for your SMB. Now what? How do you use your database to leverage corporate relationships and media partnerships? A large and/or engaged database of prospects, customers and stakeholders can be an extremely powerful marketing tool if used correctly. When done right, SMBs can…
Read MoreLIST RENTAL COWBOYS. HOW TO DO IT RIGHT
List Rental – Ways To Avoid The Cowboys One of the big reasons why list renting or buying gets such a bad rep is because of many less than reputable list vendors vying to get your marketing budget. The fact is there are a lot of cowboys out there. Chancers with a few thousand dodgy contacts which may…
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