Marketers That Don’t Know Their KPI Are In Trouble

Knowing KPI= $$ Are curious to know what happens when you don’t measure? HubSpot and Qualtrics recently published a report that was terrible for those who do not track their marketing performance. And unintentionally gives my theories of the significance of measurement! The study found among other things that 74% of companies that weren’t exceeding revenue goals[…]

Top 3 SMB Challenges And How To Solve Them

In the past few weeks, we have collaborated with the CMO Council in hosting a series of dinners with marketing leaders across the U.S. Recently we travelled to Seattle, the hub of a number of big technology and telecommunications companies, and were thrilled to have marketing executives share their time and their thoughts concerning business[…]

Why Your Small Business Needs A CRM

CRM software is not new. Yet a surprisingly large number of small companies are late to adopt the technology. Many clients we work with have been cautious about jumping into a Sales and Marketing approach which centres around a CRM because they have a perception that the tools available would be too complicated and/or out[…]

THE BIG VALUE OF YOUR DATABASE AND HOW TO MAKE THE MOST OF IT

Partnership Marketing: Using data as collateral So you’ve built a respectable sized database for your SMB. Now what? How do you use your database to leverage corporate relationships and media partnerships? A large and/or engaged database of prospects, customers and stakeholders can be an extremely powerful marketing tool if used correctly. When done right, SMBs can[…]