Ten Strategies To Simultaneously Build Your Email List And Generate Leads

Think email marketing is gone? Think again. Last year alone, 44 percent of email recipients disclosed to making a purchase based on a promotional email they received. Email is one of the most personal, customizable forms of online marketing. And it works. As smart marketers and small business owners, we’re always looking for better ways[…]

Six Email Marketing Fumbles That Kill Your Conversion Rate

Email marketing is one of the most powerful weapons in your arsenal, when done right. While most marketers can capture leads and even get subscribers to open their mails, most of them struggle to turn readers into customers. What could be the reason behind poor email marketing conversion rates? At this post, I’m going to[…]

Email Campaigns

4 Strategies To Reduce Churn With Email Campaigns

Churn is your arch-nemesis. And it’s hurting your profits. Research shows that “80 percent of your company’s future revenue will come from just 20 percent of your existing customers.” So, your team must focus on satisfying customers and ensuring they gain value. To keep e-commerce consumers in the sales cycle, create email campaigns that engage[…]

Inbound marketing

Key Takeaways On Inbound Marketing From Grow With HubSpot Event

According to HubSpot, “54% more leads are generated by inbound tactics than traditional paid marketing” and these “inbound leads cost 66% less than outbound leads.” By creating and sharing content that’s designed to bring value to your ideal customers, inbound marketing can help you attract prospects and keep them coming back for more. HubSpot has[…]

What You’re Doing Wrong With Email Marketing

Things to Avoid While Creating Effective Email Marketing Campaigns Email marketers are on a continuously trying to generate maximum ROI and leads from their email marketing campaigns.  With more and more readers viewing emails from smart devices — particularly on mobile — business need to rethink their tactics and tools to reach and engage their[…]

Direct Mail

Email Marketing: 9 Best Strategies to Increase Lead Generation

1. Incentives Can Increase Open Rates:By including an incentive in your subject line, open rates can increase by as much as 50%! Examples of effective incentive-focused subject lines include, “Free shipping when you spend $25 or more” and “Receive a free iPod with a demo.” 2. 3 Typefaces or Less: Reducing the clutter in your[…]

Things to Avoid While Creating Effective Email Marketing Campaigns

  Email marketers are on a continuously trying to generate maximum ROI and leads from their email marketing campaigns. With more and more readers viewing emails from smart devices — particularly on mobile — business need to rethink their tactics and tools to reach and engage their smartphone-wielding customers. A good place to begin is[…]

Top Tips To Keep CASL Compliant

  In July 2014 the Canadian Anti-Spam Legislation (CASL) came into law and presented some unique challenges to businesses across Canada, The law has been reviewed by prominent Canadian lawyers like Barry Sookman as one of the broadest and most restrictive email marketing regulations in the world. The new laws governing electronic marketing practices came into effect primarily[…]