Keeping track of all the most effective social media techniques can be dizzying. There’s no golden rule or master trick that works across all platforms. Even if there were, it would probably be outdated in a month. Why? Because effectively using social media requires Rubik’s Cube-like logic. There are so many different platforms to keep…
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Are You Missing this Key Driver of Social Media ROI?
Attribution problems are likely the most significant barrier to social media ROI in the market today. The reality is that social media does a great job of starting the conversation, but many times it isn’t the “last” place someone searches before making a purchase. Therefore, there are several sales that social media influenced that go…
Read More5 Content Marketing Tactics Amplified With SEO and Social Media
In today’s age of ubiquitous connectivity, many small businesses have implemented a variety of digital marketing efforts to attract new customers and increase overall sales. Unfortunately, results can vary significantly because tools are only as good as the expertise of the person using them. The temptation to make use of up and coming trends can…
Read MoreBest Practises For Optimizing The Return On Social Media
Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as Facebook, Instagram, Twitter and Pinterest continue to drive only a small portion of online retail sales. In fact, according to the Custora E-commerce Pulse Holidata Report, less than two percent of e-commerce sales last Christmas were attributed to…
Read MoreBe a Part of CAMP’s Most Anticipated Event of the Year!
The CAMP Marketing Awards are a chance to showcase the brightest of our industry and we invite you to be part of it. Submissions close June 30th. APPLY THROUGH THE CAMP WEBSITE HERE. The Awards Gala is a chance for recognition and exposure with fellow marketing professionals. If you or someone you know goes above…
Read MoreSocial Media Influencer Profiles : Angie Schottmuller
Edutainment at its big-80’s-hair best, Angie cleverly translates complex concepts into fun, actionable insights. Recognized by Forbes and Entrepreneur as a “Top Online Marketing Expert to Follow,” she’s known for empowering attendees with cutting-edge strategies, free “power tools” (templates, scorecards, code snippets, etc.) and tactical takeaways that’ll catapult your team and marketing to the next…
Read More5 Social Media Mistakes You Can’t Afford To Make
Social media can be an incredible tool to utilize for your business, but if it’s not implemented and managed correctly, it can actually damage your business. Here are 5 mistakes you can’t afford to make: 1. Not Having A Social Media Strategy Actually, if you have a strong, well thought out and thorough social media…
Read MoreStay Up-To-Date On Content With Feedly
Feedly is a great marketing tool for viewing and organizing content as well as content curation. With Feedly, you can view feeds from all of your favourite websites, group them into folders based on topics for instance, and even share the content on social med, all in one place. Search for content based on topics,…
Read MoreSave Time Managing Your Social Media With Buffer
Social media has become an important part of marketing. Most people expect brands to have a social media presence, for instance in order to get news and updates about the brand as well as being able to easily communicate with the brand. But social media takes time and anything that can help with making life…
Read MoreGreat Content And Social Media Insight With BuzzSumo
There are lots of tools out there that are designed to help digital marketers get insight into what works when it comes to content marketing and social media. One of those tools is BuzzSumo. BuzzSumo gives you insight into what content is working and the influencers that are amplifying the content. More specifically, with this…
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