It’s time to choose love or unlike. Full disclosure: I “like” 326 brand pages on Facebook. Further disclosure: I actually don’t like how the majority of those 326 Pages are using Facebook. A passing glance shows that many of these Pages haven’t posted in several months, and much more haven’t made an engaging post much…
Read MoreCategory: Social Media
3 Tips To Effectively Use Social Media
2016 should be a record year for social commerce. More than 59% of marketers believe that social commerce will be the fastest growing trend in the coming year. Leading social networks like Facebook, Twitter and Pinterest are producing different eCommerce features to help their users take advantage of this trend. If you run an eCommerce…
Read MoreThis Question Could Avoid A Social Media Mishap
There is an abundance of fear wrapped up in social media for brands. Fear from legal, compliance, leadership, sales, marketing, technology, you name it and they are all a little scared of it in some way. And I have learned through several conversations with people who want to do a good job at social that…
Read MoreB2B Social Media Marketing Plan Built For Success – 3 Step
Social media marketing is often overlooked or not planned properly. Many companies assume that social media is not an efficient way to market B2B products and services. The truth is that social media can be a great way to grow a B2B business, improve on branding efforts and generate leads as long as there is…
Read MoreFocus On Engagement, Not The Number Of Followers
These days, consumers are mostly using social media to express themselves and share content that is a direct reflection of their lives at that specific moment. Social platforms are now a tool for making and connecting with friends as well as a source for getting attention. All of this is accomplished through relationships and dialogue…
Read More6 Tips To Create An Exceptional Social Media Marketing Strategy
In today’s technological world, it seems that social media dominates everything, and it can be difficult for a company to stand out. Large companies, as well as smaller companies and entrepreneurs, are all over social media trying to gain the attention of customers. All of this can make it harder for the less social media-adept…
Read More5 Exercises To Sharpen Social Media Skills
The only way to get better at something is to practice. In the social media marketing world, this is difficult; your campaign is a running experiment, forcing you to adapt as you go and feel the consequences of the tough lessons you encounter along the way. To solve this problem, here are some great exercises…
Read MoreSocial Media Strategy: 7 Effective Strategies for Small Businesses
1. Set Measurable Social Media Goals How do you want social media to help your small business? Establishing these objectives will help set marks that can be tracked and measured, which will allow you to focus on winning strategies, and rapidly pivot as things change. Some common strategic social media goals and objectives include: Build Brand Awareness:Spread your…
Read More#SalesProChat: How To Engage And Sell To Millennials
The Canadian and US workforce is changing. Social media and the rise of the Millennial generation’s unique buying and selling behavior is effecting change in how employers and sales teams do business. This month’s #SalesProChat will consider the changing dynamics of buying, selling and managing the generation that are now the majority of the workforce. More…
Read More9 Steps To Social Media Success For Your Small Business
A Road Map To Successful Social Media Social media has become an essential tool to Small Business. A large percentage of Internet users use Social Media to take in news and content daily. Today the Yellow Pages are not used as much, people look for local business and solutions on social media. Small businesses that…
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