Want to increase your marketing power? If you haven’t considered podcasting yet, NOW IS THE TIME. From advertising, content marketing, to video marketing, there are so many ways you can harness the advantages of what podcasting can do for your business. When used correctly, podcasting can have major benefits for your business. It makes sense…
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5 Content Marketing Tactics Amplified With SEO and Social Media
In today’s age of ubiquitous connectivity, many small businesses have implemented a variety of digital marketing efforts to attract new customers and increase overall sales. Unfortunately, results can vary significantly because tools are only as good as the expertise of the person using them. The temptation to make use of up and coming trends can…
Read MoreTop Five Content Analytic Tools (That Are Free!)
Google Analytics Google Analytics is the go-to platform for countless of marketers, because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. After you enter the Google Analytics code into your website’s HTML, the service will measure certain goals for you, including which pages a visitor clicks on,…
Read MoreOptimizing Your Blog: 10 Best Practices for Technical SEO
We’ve all heard the saying “content is king.” Content is obviously the main component of a great blog. But with so much content being added to the web every day, you need to put in a little additional effort to get your post seen by your audience. This is where technical best practices play an…
Read MoreThe Very First 4 Things You Need To Know About Content Marketing
Have you thought about how important headlines are in content marketing? What about the goal behind it all, or how you even know what works? Who should you look to for advice? There are certain things you need to know about content marketing. Here are four of them. Know How To Write Headlines The very…
Read MoreSocial Media Influencer Profiles: Joe Pulizzi
Joe Pulizzi is a leader in the content marketing movement. He is the founder of the Content Marketing Institute, and specializes in the leading education and training organization for content marketing. This includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime…
Read MoreStay Up-To-Date On Content With Feedly
Feedly is a great marketing tool for viewing and organizing content as well as content curation. With Feedly, you can view feeds from all of your favourite websites, group them into folders based on topics for instance, and even share the content on social med, all in one place. Search for content based on topics,…
Read MoreGreat Content And Social Media Insight With BuzzSumo
There are lots of tools out there that are designed to help digital marketers get insight into what works when it comes to content marketing and social media. One of those tools is BuzzSumo. BuzzSumo gives you insight into what content is working and the influencers that are amplifying the content. More specifically, with this…
Read MoreKey Takeaways On Inbound Marketing From Grow With HubSpot Event
According to HubSpot, “54% more leads are generated by inbound tactics than traditional paid marketing” and these “inbound leads cost 66% less than outbound leads.” By creating and sharing content that’s designed to bring value to your ideal customers, inbound marketing can help you attract prospects and keep them coming back for more. HubSpot has…
Read More3 Tips To Effectively Use Social Media
2016 should be a record year for social commerce. More than 59% of marketers believe that social commerce will be the fastest growing trend in the coming year. Leading social networks like Facebook, Twitter and Pinterest are producing different eCommerce features to help their users take advantage of this trend. If you run an eCommerce…
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