Google Analytics Google Analytics is the go-to platform for countless of marketers, because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. After you enter the Google Analytics code into your website’s HTML, the service will measure certain goals for you, including which pages a visitor clicks on,…
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4 Strategies To Reduce Churn With Email Campaigns
Churn is your arch-nemesis. And it’s hurting your profits. Research shows that “80 percent of your company’s future revenue will come from just 20 percent of your existing customers.” So, your team must focus on satisfying customers and ensuring they gain value. To keep e-commerce consumers in the sales cycle, create email campaigns that engage…
Read MoreOptimizing Your Blog: 10 Best Practices for Technical SEO
We’ve all heard the saying “content is king.” Content is obviously the main component of a great blog. But with so much content being added to the web every day, you need to put in a little additional effort to get your post seen by your audience. This is where technical best practices play an…
Read MoreThe Benefits of a Podcast as a Marketing Tool
There are very many benefits of a podcast as a marketing tool. Podcasting is a great way to connect with customers, clients or prospects on a personal level. By giving the listener the opportunity to hear a human voice behind your words, the content becomes more immediate and persuasive. Therefore, podcasts can be a key…
Read MoreWhat You’re Doing Wrong With Email Marketing
Things to Avoid While Creating Effective Email Marketing Campaigns Email marketers are on a continuously trying to generate maximum ROI and leads from their email marketing campaigns. With more and more readers viewing emails from smart devices — particularly on mobile — business need to rethink their tactics and tools to reach and engage their…
Read MoreTop 3 SMB Challenges And How To Solve Them
In the past few weeks, we have collaborated with the CMO Council in hosting a series of dinners with marketing leaders across the U.S. Recently we travelled to Seattle, the hub of a number of big technology and telecommunications companies, and were thrilled to have marketing executives share their time and their thoughts concerning business…
Read MoreSocial Media Strategy: 7 Effective Strategies for Small Businesses
1. Set Measurable Social Media Goals How do you want social media to help your small business? Establishing these objectives will help set marks that can be tracked and measured, which will allow you to focus on winning strategies, and rapidly pivot as things change. Some common strategic social media goals and objectives include: Build Brand Awareness:Spread your…
Read MoreContent Content Content!
Writing content without a purpose is a waste of time Writing content is not an avant-garde form of marketing as it has been around for quite some time. Blogs, YouTube Videos, Periscope Chats, SnapChat stories, Twitter Posts, Instagram Photos, data sheets, podcasts, short and long form ads are all forms of content. However, the packaging…
Read MoreThings to Avoid While Creating Effective Email Marketing Campaigns
Email marketers are on a continuously trying to generate maximum ROI and leads from their email marketing campaigns. With more and more readers viewing emails from smart devices — particularly on mobile — business need to rethink their tactics and tools to reach and engage their smartphone-wielding customers. A good place to begin is…
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