Knowing KPI= $$ Are curious to know what happens when you don’t measure? HubSpot and Qualtrics recently published a report that was terrible for those who do not track their marketing performance. And unintentionally gives my theories of the significance of measurement! The study found among other things that 74% of companies that weren’t exceeding revenue goals…
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Why Your Small Business Needs A CRM
CRM software is not new. Yet a surprisingly large number of small companies are late to adopt the technology. Many clients we work with have been cautious about jumping into a Sales and Marketing approach which centres around a CRM because they have a perception that the tools available would be too complicated and/or out…
Read MoreTHE BIG VALUE OF YOUR DATABASE AND HOW TO MAKE THE MOST OF IT
Partnership Marketing: Using data as collateral So you’ve built a respectable sized database for your SMB. Now what? How do you use your database to leverage corporate relationships and media partnerships? A large and/or engaged database of prospects, customers and stakeholders can be an extremely powerful marketing tool if used correctly. When done right, SMBs can…
Read MoreLIST RENTAL COWBOYS. HOW TO DO IT RIGHT
List Rental – Ways To Avoid The Cowboys One of the big reasons why list renting or buying gets such a bad rep is because of many less than reputable list vendors vying to get your marketing budget. The fact is there are a lot of cowboys out there. Chancers with a few thousand dodgy contacts which may…
Read More8 KILLER TACTICS TO GROW YOUR EMAIL MARKETING LISTS
Email List Building The super clever folk over at Hubspot recently recently published a helpful set of tips to give small business the tools to grow their opted-in email lists. Here’s eight of our favorites: 1) Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed and forward…
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