In today’s age of ubiquitous connectivity, many small businesses have implemented a variety of digital marketing efforts to attract new customers and increase overall sales. Unfortunately, results can vary significantly because tools are only as good as the expertise of the person using them. The temptation to make use of up and coming trends can…
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Small Business Websites: Don’t Make These 6 Common SEO Mistakes
Small business owners need to be well versed in SEO to get maximum traffic to their websites. Here’s how to get started. In the last decade plus that I have had the opportunity to work in the search engine optimization (SEO) industry, I have been fortunate enough to come into contact with many small business owners looking…
Read MoreOptimizing Your Blog: 10 Best Practices for Technical SEO
We’ve all heard the saying “content is king.” Content is obviously the main component of a great blog. But with so much content being added to the web every day, you need to put in a little additional effort to get your post seen by your audience. This is where technical best practices play an…
Read MoreWhy SEO Is More Effective Than Traditional Advertising For Sales
When it comes to sales, too many companies are acting like it’s the 20th century, while behaving like it’s the 19th century. They forget that the Internet is now a crucial part of today’s economy. They forget that their competition is probably utilizing sites like Google, Bing, Yahoo, and YouTube to take their business to…
Read MoreSocial Media Influencer Profiles : Aleyda Solís
Aleyda is a well-known and highly experienced International SEO consultant, providing personalized & strategical SEO advice, training and on-going support through her boutique SEO consultancy Orainti, from where she helps from multinationals to start-ups across the world in competitive industries & complex environments requiring a highly personalized, in-depth & scalable approach towards organic search growth….
Read More3 Reasons Why Your SEO Strategy Is Not Working
The holy grail of executing a search engine optimization strategy is getting your page on the first page of Google’s search results. Even if you have an SEO plan in place, there is a strong probability that it is not achieving your desired results. There are numerous culprits for why your SEO strategy is flopping…
Read MorePerfect Your Pay Per Click Campaign In 7 Steps
Pay Per Click can be quite daunting, especially for small businesses who don’t know the tactics necessary for this type of advertising campaign. PPC expert, Ian Howie, explains the seven stages of Pay Per Click, including how to use keyword research to refine your strategy. What is Pay Per Click? Pay Per Click (PPC) is…
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