Attribution problems are likely the most significant barrier to social media ROI in the market today. The reality is that social media does a great job of starting the conversation, but many times it isn’t the “last” place someone searches before making a purchase. Therefore, there are several sales that social media influenced that go…
Read MoreTag: Twitter
Social Media Influencer Profiles: Leo Widrich
Leo Widrich is the co-founder and COO of Buffer, a company that prides itself for being a, “Smarter way to share on Twitter and Facebook.” Within 8 months of Leo joining the team at Buffer, users went up by 25,000. Besides sharing advice on the Buffer Blog, Leo also writes for publications like Fast Company….
Read MoreSocial Media Influencer Profiles : Oli Gardner
He became a marketer the day he started Unbounce. As early pioneers in the realm of content marketing, his goal was to position Unbounce as the global leader in everything related to landing pages and how to deliver high-converting and delightful marketing experiences. He once said, “Does this mean I considered legally changing my name…
Read MoreSocial Media Influencer Profiles: Richard Lorenzen
As a serial entrepreneur and investor, Richard Lorenzen has built and sold multiple online media properties. Currently Richard Lorenzen is CEO of Fifth Avenue Brands, a public-relations firm in New York. He is also known for his work as a public speaker, and philanthropist. He speaks nationwide on entrepreneurship and has been featured on Fox…
Read MoreSocial Media Influencer Profiles : Angie Schottmuller
Edutainment at its big-80’s-hair best, Angie cleverly translates complex concepts into fun, actionable insights. Recognized by Forbes and Entrepreneur as a “Top Online Marketing Expert to Follow,” she’s known for empowering attendees with cutting-edge strategies, free “power tools” (templates, scorecards, code snippets, etc.) and tactical takeaways that’ll catapult your team and marketing to the next…
Read MoreSocial Media Influencer Profiles : Jay Baer
Jay Baer has many professional accomplishments, however, his greatest feat is earning the title of the world’s most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books! He travels the world helping business people get and retain more customers. Jay has advised more than…
Read MoreSocial Media Influencer Profiles: Avinash Kaushik
Avinash Kaushik is an Indian entrepreneur, author and public speaker. In his writing and speaking, Kaushik has championed the principle of aggregation of marginal gains and looks to simplify the perceived complexity in the world of data analytics. Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-Founder of Market Motive Inc. Through…
Read MoreSocial Media Influencer Profiles : Aleyda Solís
Aleyda is a well-known and highly experienced International SEO consultant, providing personalized & strategical SEO advice, training and on-going support through her boutique SEO consultancy Orainti, from where she helps from multinationals to start-ups across the world in competitive industries & complex environments requiring a highly personalized, in-depth & scalable approach towards organic search growth….
Read MoreSocial Media Influencer Profiles: Gary Vaynerchuk
Gary Vaynerchuk builds businesses. Straight from college he took his family wine business and grew it from a $3M to a $60M business in just five years. Currently, he runs VaynerMedia, one of the world’s hottest digital agencies. Throughout his career Gary became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter,…
Read MoreSocial Media Influencer Profiles: Lee Odden
Lee Odden is the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in strategic internet marketing consulting services including: Content Marketing, Influencer Marketing, Organic and Paid Search Marketing, Organic and Paid Social Media, Online PR, Email and Conversion Optimization. Odden has developed instructional content for Content Marketing Institute, the DMA SEM…
Read More