These days, consumers are mostly using social media to express themselves and share content that is a direct reflection of their lives at that specific moment. Social platforms are now a tool for making and connecting with friends as well as a source for getting attention. All of this is accomplished through relationships and dialogue…
Read MoreAuthor: Marketing Team
6 Tips To Create An Exceptional Social Media Marketing Strategy
In today’s technological world, it seems that social media dominates everything, and it can be difficult for a company to stand out. Large companies, as well as smaller companies and entrepreneurs, are all over social media trying to gain the attention of customers. All of this can make it harder for the less social media-adept…
Read More4 Simple Tips To Boost Your Content Marketing Results
Content marketing is an important component of every digital marketing strategy. It serves several purposes, such as: Building brand awareness Assisting in lead generation Giving the audience the information needed to make a purchase decision Pushing uncertain prospects to convert Attracting inbound links for SEO purposes Expanding your reach via social sharing While most companies…
Read More5 Exercises To Sharpen Social Media Skills
The only way to get better at something is to practice. In the social media marketing world, this is difficult; your campaign is a running experiment, forcing you to adapt as you go and feel the consequences of the tough lessons you encounter along the way. To solve this problem, here are some great exercises…
Read More3 Reasons Why Your SEO Strategy Is Not Working
The holy grail of executing a search engine optimization strategy is getting your page on the first page of Google’s search results. Even if you have an SEO plan in place, there is a strong probability that it is not achieving your desired results. There are numerous culprits for why your SEO strategy is flopping…
Read More#SalesProChat: How To Engage And Sell To Millennials
The Canadian and US workforce is changing. Social media and the rise of the Millennial generation’s unique buying and selling behavior is effecting change in how employers and sales teams do business. This month’s #SalesProChat will consider the changing dynamics of buying, selling and managing the generation that are now the majority of the workforce. More…
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