If you’re doing digital marketing correctly, you should be pouring a steady stream of inexpensive, qualified leads to your sales team. That means tons of sales and profit for your business, right? Unfortunately, that’s not always the case. Often, you may be sending all the right leads to your sales team, but they simply aren’t turning into sales….
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4 Strategies To Reduce Churn With Email Campaigns
Churn is your arch-nemesis. And it’s hurting your profits. Research shows that “80 percent of your company’s future revenue will come from just 20 percent of your existing customers.” So, your team must focus on satisfying customers and ensuring they gain value. To keep e-commerce consumers in the sales cycle, create email campaigns that engage…
Read MoreSix Email Marketing Fumbles That Kill Your Conversion Rate
Email marketing is one of the most powerful weapons in your arsenal, when done right. While most marketers can capture leads and even get subscribers to open their mails, most of them struggle to turn readers into customers. What could be the reason behind poor email marketing conversion rates? At this post, I’m going to…
Read MoreOptimizing Your Blog: 10 Best Practices for Technical SEO
We’ve all heard the saying “content is king.” Content is obviously the main component of a great blog. But with so much content being added to the web every day, you need to put in a little additional effort to get your post seen by your audience. This is where technical best practices play an…
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6 Persuasion Techniques To Boost Your Digital Marketing Strategy: PART 3 of 3
To master persuasion is like sitting on a gold mine. Having the ability to convince your customers to buy your products or services is key and now you have the chance to take advantage of some of the most powerful persuasion techniques that have been tested and proved through time and apply them to your…
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6 Persuasion Techniques To Boost Your Digital Marketing Strategy: PART 2 of 3
To master persuasion is like sitting on a gold mine. Having the ability to convince your customers to buy your products or services is key and now you have the chance to take advantage of some of the most powerful persuasion techniques that have been tested and proved through time and apply them to your…
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6 Persuasion Techniques To Boost Your Digital Marketing Strategy: PART 1 of 3
To master persuasion is like sitting on a gold mine. Having the ability to convince your customers to buy your products or services is key and now you have the chance to take advantage of some of the most powerful persuasion techniques that have been tested and proved through time and apply them to your…
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Be a Part of CAMP’s Most Anticipated Event of the Year!
The CAMP Marketing Awards are a chance to showcase the brightest of our industry and we invite you to be part of it. Submissions close June 30th. APPLY THROUGH THE CAMP WEBSITE HERE. The Awards Gala is a chance for recognition and exposure with fellow marketing professionals. If you or someone you know goes above…
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The Benefits of a Podcast as a Marketing Tool
There are very many benefits of a podcast as a marketing tool. Podcasting is a great way to connect with customers, clients or prospects on a personal level. By giving the listener the opportunity to hear a human voice behind your words, the content becomes more immediate and persuasive. Therefore, podcasts can be a key…
Read MoreHow To Make Your Business More Mobile Compatible
In 2014, we passed the mobile tipping point. There are now more people who own a mobile device in the world than a desktop computer. And that gap is growing fast. Americans spend more than 60 percent of their online time on a mobile device today (Comscore 2015). These numbers are important for your business….
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