We have all been there, a well-designed PowerPoint presentation complemented by a well thought out verbal monologue by you. Things are moving well and you can tell that you have everyone in the palm of your hand. Then, all of a sudden, at the drop of a hat, things start to go sour. Wait ……
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How To Rescue Bad Presentations And Emerge As A Star
Guest post by: Syed Omair Rehman, MBA, Marketing. As someone who has been involved in the Marketing field for more than a couple of years, I have seen a lot of good presentations and I have seen a lot of bad ones too. Often times, I have arrived at a meeting or presentation with a mindset…
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Marketers That Don’t Know Their KPI Are In Trouble
Knowing KPI= $$ Are curious to know what happens when you don’t measure? HubSpot and Qualtrics recently published a report that was terrible for those who do not track their marketing performance. And unintentionally gives my theories of the significance of measurement! The study found among other things that 74% of companies that weren’t exceeding revenue goals…
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Facebook Likes Are Irrelevant
It’s time to choose love or unlike. Full disclosure: I “like” 326 brand pages on Facebook. Further disclosure: I actually don’t like how the majority of those 326 Pages are using Facebook. A passing glance shows that many of these Pages haven’t posted in several months, and much more haven’t made an engaging post much…
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What You’re Doing Wrong With Email Marketing
Things to Avoid While Creating Effective Email Marketing Campaigns Email marketers are on a continuously trying to generate maximum ROI and leads from their email marketing campaigns. With more and more readers viewing emails from smart devices — particularly on mobile — business need to rethink their tactics and tools to reach and engage their…
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3 Ways to Create Engaging Content for Boring Industries
There are specific industries that may be known as dull or ho-hum, however, many of these industries lead our economy in capital growth and demand. Insurance, finance, and telecommunications, for example, have rushed the marketplace with day-to-day products and services that each of us consumes. With such a viable opportunity to target the masses, how…
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4 Simple Tips To Boost Your Content Marketing Results
Content marketing is an important component of every digital marketing strategy. It serves several purposes, such as: Building brand awareness Assisting in lead generation Giving the audience the information needed to make a purchase decision Pushing uncertain prospects to convert Attracting inbound links for SEO purposes Expanding your reach via social sharing While most companies…
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5 Exercises To Sharpen Social Media Skills
The only way to get better at something is to practice. In the social media marketing world, this is difficult; your campaign is a running experiment, forcing you to adapt as you go and feel the consequences of the tough lessons you encounter along the way. To solve this problem, here are some great exercises…
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Top 3 SMB Challenges And How To Solve Them
In the past few weeks, we have collaborated with the CMO Council in hosting a series of dinners with marketing leaders across the U.S. Recently we travelled to Seattle, the hub of a number of big technology and telecommunications companies, and were thrilled to have marketing executives share their time and their thoughts concerning business…
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3 Reasons Why Your SEO Strategy Is Not Working
The holy grail of executing a search engine optimization strategy is getting your page on the first page of Google’s search results. Even if you have an SEO plan in place, there is a strong probability that it is not achieving your desired results. There are numerous culprits for why your SEO strategy is flopping…
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