1. Incentives Can Increase Open Rates:By including an incentive in your subject line, open rates can increase by as much as 50%! Examples of effective incentive-focused subject lines include, “Free shipping when you spend $25 or more” and “Receive a free iPod with a demo.” 2. 3 Typefaces or Less: Reducing the clutter in your…
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Social Media Strategy: 7 Effective Strategies for Small Businesses
1. Set Measurable Social Media Goals How do you want social media to help your small business? Establishing these objectives will help set marks that can be tracked and measured, which will allow you to focus on winning strategies, and rapidly pivot as things change. Some common strategic social media goals and objectives include: Build Brand Awareness:Spread your…
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#SalesProChat: How To Engage And Sell To Millennials
The Canadian and US workforce is changing. Social media and the rise of the Millennial generation’s unique buying and selling behavior is effecting change in how employers and sales teams do business. This month’s #SalesProChat will consider the changing dynamics of buying, selling and managing the generation that are now the majority of the workforce. More…
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Perfect Your Pay Per Click Campaign In 7 Steps
Pay Per Click can be quite daunting, especially for small businesses who don’t know the tactics necessary for this type of advertising campaign. PPC expert, Ian Howie, explains the seven stages of Pay Per Click, including how to use keyword research to refine your strategy. What is Pay Per Click? Pay Per Click (PPC) is…
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How Can I Generate Leads With a Limited Marketing Budget?
Cost Effective Methods To Generate Leads And Grow Your Small Business Getting new customer leads is a problem that everyone faces, both new and existing businesses are trying to tackle this. They may have an excellent product or service, but don’t have the right marketing strategy and methods in place. There are several different ways…
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9 Steps To Social Media Success For Your Small Business
A Road Map To Successful Social Media Social media has become an essential tool to Small Business. A large percentage of Internet users use Social Media to take in news and content daily. Today the Yellow Pages are not used as much, people look for local business and solutions on social media. Small businesses that…
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Content Content Content!
Writing content without a purpose is a waste of time Writing content is not an avant-garde form of marketing as it has been around for quite some time. Blogs, YouTube Videos, Periscope Chats, SnapChat stories, Twitter Posts, Instagram Photos, data sheets, podcasts, short and long form ads are all forms of content. However, the packaging…
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Things to Avoid While Creating Effective Email Marketing Campaigns
Email marketers are on a continuously trying to generate maximum ROI and leads from their email marketing campaigns. With more and more readers viewing emails from smart devices — particularly on mobile — business need to rethink their tactics and tools to reach and engage their smartphone-wielding customers. A good place to begin is…
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Keeping Pace With Social Media For Your Business, In Real-Time
The general expectation right now requires all businesses to respond to customers in real-time. That’s fine for the big dogs who have the vast personnel and financial resources, but it’s a really high fence for small businesses to jump. There are 3 ways larger companies move at the speed of social and keep pace with their…
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5 Rules Of Engagement In Content Marketing
In December, GetElastic released insights from one of the industry’s largest and broadest global surveys of consumer views on digital content. They surveyed more than 12,000 consumers across 6 countries to gain a deeper understanding of evolving consumer expectations and how they are fuelling marketers’ challenge. The report, titled “State of Content: Rules of Engagement…
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