Content marketing is an important component of every digital marketing strategy. It serves several purposes, such as: Building brand awareness Assisting in lead generation Giving the audience the information needed to make a purchase decision Pushing uncertain prospects to convert Attracting inbound links for SEO purposes Expanding your reach via social sharing While most companies…
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Top 3 SMB Challenges And How To Solve Them
In the past few weeks, we have collaborated with the CMO Council in hosting a series of dinners with marketing leaders across the U.S. Recently we travelled to Seattle, the hub of a number of big technology and telecommunications companies, and were thrilled to have marketing executives share their time and their thoughts concerning business…
Read MoreContent Content Content!
Writing content without a purpose is a waste of time Writing content is not an avant-garde form of marketing as it has been around for quite some time. Blogs, YouTube Videos, Periscope Chats, SnapChat stories, Twitter Posts, Instagram Photos, data sheets, podcasts, short and long form ads are all forms of content. However, the packaging…
Read More5 Rules Of Engagement In Content Marketing
In December, GetElastic released insights from one of the industry’s largest and broadest global surveys of consumer views on digital content. They surveyed more than 12,000 consumers across 6 countries to gain a deeper understanding of evolving consumer expectations and how they are fuelling marketers’ challenge. The report, titled “State of Content: Rules of Engagement…
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