Think email marketing is gone? Think again. Last year alone, 44 percent of email recipients disclosed to making a purchase based on a promotional email they received. Email is one of the most personal, customizable forms of online marketing. And it works. As smart marketers and small business owners, we’re always looking for better ways…
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3 Simple Steps To Grow Your Email List
How many people walk into your office or store each day? What about your social media pages or website — how many people visit you there? Smart businesses know the importance of staying in touch with new and potential customers. And while there are a number of channels you can use to stay connected, no…
Read More4 Strategies To Reduce Churn With Email Campaigns
Churn is your arch-nemesis. And it’s hurting your profits. Research shows that “80 percent of your company’s future revenue will come from just 20 percent of your existing customers.” So, your team must focus on satisfying customers and ensuring they gain value. To keep e-commerce consumers in the sales cycle, create email campaigns that engage…
Read MoreSix Email Marketing Fumbles That Kill Your Conversion Rate
Email marketing is one of the most powerful weapons in your arsenal, when done right. While most marketers can capture leads and even get subscribers to open their mails, most of them struggle to turn readers into customers. What could be the reason behind poor email marketing conversion rates? At this post, I’m going to…
Read MoreKey Takeaways On Inbound Marketing From Grow With HubSpot Event
According to HubSpot, “54% more leads are generated by inbound tactics than traditional paid marketing” and these “inbound leads cost 66% less than outbound leads.” By creating and sharing content that’s designed to bring value to your ideal customers, inbound marketing can help you attract prospects and keep them coming back for more. HubSpot has…
Read MoreWhat You’re Doing Wrong With Email Marketing
Things to Avoid While Creating Effective Email Marketing Campaigns Email marketers are on a continuously trying to generate maximum ROI and leads from their email marketing campaigns. With more and more readers viewing emails from smart devices — particularly on mobile — business need to rethink their tactics and tools to reach and engage their…
Read More9 Hacks To Get People To Open Your Emails
There is a reason email marketing has been around for so long – it works, if done correctly. No matter how strong your relationship is with your audience, your emails are still fighting for precious inbox attention. It only takes about three to four seconds for a person to decide whether an email is worth…
Read MoreEmail Marketing: 9 Best Strategies to Increase Lead Generation
1. Incentives Can Increase Open Rates:By including an incentive in your subject line, open rates can increase by as much as 50%! Examples of effective incentive-focused subject lines include, “Free shipping when you spend $25 or more” and “Receive a free iPod with a demo.” 2. 3 Typefaces or Less: Reducing the clutter in your…
Read MoreThings to Avoid While Creating Effective Email Marketing Campaigns
Email marketers are on a continuously trying to generate maximum ROI and leads from their email marketing campaigns. With more and more readers viewing emails from smart devices — particularly on mobile — business need to rethink their tactics and tools to reach and engage their smartphone-wielding customers. A good place to begin is…
Read MoreTop Tips To Keep CASL Compliant
In July 2014 the Canadian Anti-Spam Legislation (CASL) came into law and presented some unique challenges to businesses across Canada, The law has been reviewed by prominent Canadian lawyers like Barry Sookman as one of the broadest and most restrictive email marketing regulations in the world. The new laws governing electronic marketing practices came into effect primarily…
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