1. Incentives Can Increase Open Rates:By including an incentive in your subject line, open rates can increase by as much as 50%! Examples of effective incentive-focused subject lines include, “Free shipping when you spend $25 or more” and “Receive a free iPod with a demo.”
2. 3 Typefaces or Less: Reducing the clutter in your email will increase the conversions you’ll experience. It’s best to maintain no more than 2, or at maximum, 3 typefaces.
3. Keep the Main Message and Call-to-Action Above the Fold:If your main call-to-action falls below the fold, then as many as 70% of recipients won’t see it. Repeat any call-to-action at least 3 times throughout the email.
4. Email Should Be 500-650 Pixels Wide:Going wider than 650 pixels, is asking users to scroll horizontally to read your entire message, which is not good.
5. Logos Should Be Placed in the Upper Left-Hand Side of an Email:Eye tracking studies have found that people instinctively look for logos in the upper left-hand side of emails. Put your logo in the upper left-hand side to ensure it gets the most visibility.
6. Write Captivating Subject Lines:A suitable subject line has no more than 30 to 50 characters. It should create a sense of urgency, and give readers some indication of what to expect once they open the email.
7. Use Auto-Responders for Opt-Ins:Some readers will forget they opted in and, therefore, setting up an auto-responder will remind people they opted in to your email database. The auto-responder should be sent out 1 day, 5 days, and 10 days after the person registers. Each auto-responder email should include additional content or bonus material to reward the reader for opting in.
8. Link Emails to Landing Pages:Your landing page should match the email regarding headline, copy, and content. The look and feel of your landing page should also match the email. Ensure that you’re utilizing tracking tools to see which emails and landing pages performed the best.
9. Conduct a 5-Second Test:Determine what your call to action is by sending a copy of the email to a friend or business associate.
There are a lot of new tools in a marketer’s tool chest that are getting a lot of attention these days. However, it is important not to forget about old, yet reliable and faithful tools that can still help you get the most out of your marketing initiatives.
Written by Pamela Vaughan
Originally posted on blog.hubspot.com