In July 2014 the Canadian Anti-Spam Legislation (CASL) came into law and presented some unique challenges to businesses across Canada, The law has been reviewed by prominent Canadian lawyers like Barry Sookman as one of the broadest and most restrictive email marketing regulations in the world. The new laws governing electronic marketing practices came into effect primarily…
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THE BIG VALUE OF YOUR DATABASE AND HOW TO MAKE THE MOST OF IT
Partnership Marketing: Using data as collateral So you’ve built a respectable sized database for your SMB. Now what? How do you use your database to leverage corporate relationships and media partnerships? A large and/or engaged database of prospects, customers and stakeholders can be an extremely powerful marketing tool if used correctly. When done right, SMBs can…
Read MoreLIST RENTAL COWBOYS. HOW TO DO IT RIGHT
List Rental – Ways To Avoid The Cowboys One of the big reasons why list renting or buying gets such a bad rep is because of many less than reputable list vendors vying to get your marketing budget. The fact is there are a lot of cowboys out there. Chancers with a few thousand dodgy contacts which may…
Read MoreTOP FREE EMAIL MARKETING TOOLS FOR SMALL BUDGETS
Many popular email marketing software programs offer free trials, but few offer full-fledged plans that are completely free. Those that do typically limit the number of contacts to which you can deliver, though this should not be a problem if you’re just starting out in email marketing or have a small contacts list. Some email…
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