The only way to get better at something is to practice. In the social media marketing world, this is difficult; your campaign is a running experiment, forcing you to adapt as you go and feel the consequences of the tough lessons you encounter along the way. To solve this problem, here are some great exercises…
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Top 3 SMB Challenges And How To Solve Them
In the past few weeks, we have collaborated with the CMO Council in hosting a series of dinners with marketing leaders across the U.S. Recently we travelled to Seattle, the hub of a number of big technology and telecommunications companies, and were thrilled to have marketing executives share their time and their thoughts concerning business…
Read MoreSocial Media Strategy: 7 Effective Strategies for Small Businesses
1. Set Measurable Social Media Goals How do you want social media to help your small business? Establishing these objectives will help set marks that can be tracked and measured, which will allow you to focus on winning strategies, and rapidly pivot as things change. Some common strategic social media goals and objectives include: Build Brand Awareness:Spread your…
Read More9 Steps To Social Media Success For Your Small Business
A Road Map To Successful Social Media Social media has become an essential tool to Small Business. A large percentage of Internet users use Social Media to take in news and content daily. Today the Yellow Pages are not used as much, people look for local business and solutions on social media. Small businesses that…
Read MoreKeeping Pace With Social Media For Your Business, In Real-Time
The general expectation right now requires all businesses to respond to customers in real-time. That’s fine for the big dogs who have the vast personnel and financial resources, but it’s a really high fence for small businesses to jump. There are 3 ways larger companies move at the speed of social and keep pace with their…
Read More5 Rules Of Engagement In Content Marketing
In December, GetElastic released insights from one of the industry’s largest and broadest global surveys of consumer views on digital content. They surveyed more than 12,000 consumers across 6 countries to gain a deeper understanding of evolving consumer expectations and how they are fuelling marketers’ challenge. The report, titled “State of Content: Rules of Engagement…
Read MoreTEN MUST-TRY SOCIAL MEDIA SOFTWARE TOOLS FOR BUSINESS
We love to offer ideas to our customers about new tools to try and one of the friendly chaps on the team suggested we share some with you too. There are soooo many tools out there now that its hard to choose just a few but, well, you gotta get started somewhere. Without further ado,…
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