CRM software is not new. Yet a surprisingly large number of small companies are late to adopt the technology.
Many clients we work with have been cautious about jumping into a Sales and Marketing approach which centres around a CRM because they have a perception that the tools available would be too complicated and/or out if their price range.
The reality is that there are a host of amazing SaaS options available which are super intuitive and either free of practically peanuts each month.
Iceni’s team has lots of expertise in the areas of data management, segmentation and CRMset up. Our digital marketers have used various tools and our favorites include Zoho, ACT and Highrise (from the clever chaos who also own the Basecamp project management software).
Got a database but not sure how to make the most of it so you can make the biggest number of sales? Contact the Iceni team to learn how.
