Top Five Content Analytic Tools (That Are Free!)

Google Analytics Google Analytics is the go-to platform for countless of marketers, because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. After you enter the Google Analytics code into your website’s HTML, the service will measure certain goals for you, including which pages a visitor clicks on,[…]

Stay Up-To-Date On Content With Feedly

Feedly is a great marketing tool for viewing and organizing content as well as content curation. With Feedly, you can view feeds from all of your favourite websites, group them into folders based on topics for instance, and even share the content on social med, all in one place. Search for content based on topics,[…]

Great Content And Social Media Insight With BuzzSumo

There are lots of tools out there that are designed to help digital marketers get insight into what works when it comes to content marketing and social media. One of those tools is BuzzSumo. BuzzSumo gives you insight into what content is working and the influencers that are amplifying the content. More specifically, with this[…]

Inbound marketing

Key Takeaways On Inbound Marketing From Grow With HubSpot Event

According to HubSpot, “54% more leads are generated by inbound tactics than traditional paid marketing” and these “inbound leads cost 66% less than outbound leads.” By creating and sharing content that’s designed to bring value to your ideal customers, inbound marketing can help you attract prospects and keep them coming back for more. HubSpot has[…]

Facebook Likes Are Irrelevant

It’s time to choose love or unlike. Full disclosure: I “like” 326 brand pages on Facebook. Further disclosure: I actually don’t like how the majority of those 326 Pages are using Facebook. A passing glance shows that many of these Pages haven’t posted in several months, and much more haven’t made an engaging post much[…]


3 Tips To Effectively Use Social Media

2016 should be a record year for social commerce. More than 59% of marketers believe that social commerce will be the fastest growing trend in the coming year. Leading social networks like Facebook, Twitter and Pinterest are producing different eCommerce features to help their users take advantage of this trend. If you run an eCommerce[…]

3 Ways to Create Engaging Content for Boring Industries

There are specific industries that may be known as dull or ho-hum, however, many of these industries lead our economy in capital growth and demand. Insurance, finance, and telecommunications, for example, have rushed the marketplace with day-to-day products and services that each of us consumes. With such a viable opportunity to target the masses, how[…]

Content marketing

4 Simple Tips To Boost Your Content Marketing Results

Content marketing is an important component of every digital marketing strategy. It serves several purposes, such as: Building brand awareness Assisting in lead generation Giving the audience the information needed to make a purchase decision Pushing uncertain prospects to convert Attracting inbound links for SEO purposes Expanding your reach via social sharing While most companies[…]