Keeping track of all the most effective social media techniques can be dizzying. There’s no golden rule or master trick that works across all platforms. Even if there were, it would probably be outdated in a month. Why? Because effectively using social media requires Rubik’s Cube-like logic. There are so many different platforms to keep…
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Are You Missing this Key Driver of Social Media ROI?
Attribution problems are likely the most significant barrier to social media ROI in the market today. The reality is that social media does a great job of starting the conversation, but many times it isn’t the “last” place someone searches before making a purchase. Therefore, there are several sales that social media influenced that go…
Read More5 Content Marketing Tactics Amplified With SEO and Social Media
In today’s age of ubiquitous connectivity, many small businesses have implemented a variety of digital marketing efforts to attract new customers and increase overall sales. Unfortunately, results can vary significantly because tools are only as good as the expertise of the person using them. The temptation to make use of up and coming trends can…
Read MoreBest Practises For Optimizing The Return On Social Media
Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as Facebook, Instagram, Twitter and Pinterest continue to drive only a small portion of online retail sales. In fact, according to the Custora E-commerce Pulse Holidata Report, less than two percent of e-commerce sales last Christmas were attributed to…
Read More13 Digital Must-Haves For SMBs
Create A Website This is obvious but let’s start at the beginning. For nearly all businesses, having a digital storefront in the form of a website is required. But it’s more than just having a site, though. There is a lot that goes into making a website top quality. Many of the next thirteen points…
Read MoreSocial Media Influencer Profiles: Leo Widrich
Leo Widrich is the co-founder and COO of Buffer, a company that prides itself for being a, “Smarter way to share on Twitter and Facebook.” Within 8 months of Leo joining the team at Buffer, users went up by 25,000. Besides sharing advice on the Buffer Blog, Leo also writes for publications like Fast Company….
Read MoreSocial Media Influencer Profiles : Oli Gardner
He became a marketer the day he started Unbounce. As early pioneers in the realm of content marketing, his goal was to position Unbounce as the global leader in everything related to landing pages and how to deliver high-converting and delightful marketing experiences. He once said, “Does this mean I considered legally changing my name…
Read MoreSocial Media Influencer Profiles: Richard Lorenzen
As a serial entrepreneur and investor, Richard Lorenzen has built and sold multiple online media properties. Currently Richard Lorenzen is CEO of Fifth Avenue Brands, a public-relations firm in New York. He is also known for his work as a public speaker, and philanthropist. He speaks nationwide on entrepreneurship and has been featured on Fox…
Read MoreSocial Media Influencer Profiles : Angie Schottmuller
Edutainment at its big-80’s-hair best, Angie cleverly translates complex concepts into fun, actionable insights. Recognized by Forbes and Entrepreneur as a “Top Online Marketing Expert to Follow,” she’s known for empowering attendees with cutting-edge strategies, free “power tools” (templates, scorecards, code snippets, etc.) and tactical takeaways that’ll catapult your team and marketing to the next…
Read MoreSocial Media Influencer Profiles : Jay Baer
Jay Baer has many professional accomplishments, however, his greatest feat is earning the title of the world’s most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books! He travels the world helping business people get and retain more customers. Jay has advised more than…
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