In today’s age of ubiquitous connectivity, many small businesses have implemented a variety of digital marketing efforts to attract new customers and increase overall sales. Unfortunately, results can vary significantly because tools are only as good as the expertise of the person using them. The temptation to make use of up and coming trends can…
Read MoreCategory: Content Marketing
Top Five Content Analytic Tools (That Are Free!)
Google Analytics Google Analytics is the go-to platform for countless of marketers, because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. After you enter the Google Analytics code into your website’s HTML, the service will measure certain goals for you, including which pages a visitor clicks on,…
Read MoreBe a Part of CAMP’s Most Anticipated Event of the Year!
The CAMP Marketing Awards are a chance to showcase the brightest of our industry and we invite you to be part of it. Submissions close June 30th. APPLY THROUGH THE CAMP WEBSITE HERE. The Awards Gala is a chance for recognition and exposure with fellow marketing professionals. If you or someone you know goes above…
Read MoreThe Very First 4 Things You Need To Know About Content Marketing
Have you thought about how important headlines are in content marketing? What about the goal behind it all, or how you even know what works? Who should you look to for advice? There are certain things you need to know about content marketing. Here are four of them. Know How To Write Headlines The very…
Read MoreStay Up-To-Date On Content With Feedly
Feedly is a great marketing tool for viewing and organizing content as well as content curation. With Feedly, you can view feeds from all of your favourite websites, group them into folders based on topics for instance, and even share the content on social med, all in one place. Search for content based on topics,…
Read MoreGreat Content And Social Media Insight With BuzzSumo
There are lots of tools out there that are designed to help digital marketers get insight into what works when it comes to content marketing and social media. One of those tools is BuzzSumo. BuzzSumo gives you insight into what content is working and the influencers that are amplifying the content. More specifically, with this…
Read MoreKey Takeaways On Inbound Marketing From Grow With HubSpot Event
According to HubSpot, “54% more leads are generated by inbound tactics than traditional paid marketing” and these “inbound leads cost 66% less than outbound leads.” By creating and sharing content that’s designed to bring value to your ideal customers, inbound marketing can help you attract prospects and keep them coming back for more. HubSpot has…
Read MoreFacebook Likes Are Irrelevant
It’s time to choose love or unlike. Full disclosure: I “like” 326 brand pages on Facebook. Further disclosure: I actually don’t like how the majority of those 326 Pages are using Facebook. A passing glance shows that many of these Pages haven’t posted in several months, and much more haven’t made an engaging post much…
Read More3 Tips To Effectively Use Social Media
2016 should be a record year for social commerce. More than 59% of marketers believe that social commerce will be the fastest growing trend in the coming year. Leading social networks like Facebook, Twitter and Pinterest are producing different eCommerce features to help their users take advantage of this trend. If you run an eCommerce…
Read More3 Ways to Create Engaging Content for Boring Industries
There are specific industries that may be known as dull or ho-hum, however, many of these industries lead our economy in capital growth and demand. Insurance, finance, and telecommunications, for example, have rushed the marketplace with day-to-day products and services that each of us consumes. With such a viable opportunity to target the masses, how…
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